WE’VE TEAMED UP TO CREATE A MOVEMENT THAT WILL RAISE AWARENESS AND FUNDS FOR CONSERVATION INITIATIVES IN AFRICA – AND GET PEOPLE EXCITED TO VISIT US FOR THE FIRST TIME (OR THE 10TH TIME!) WHEN TRAVEL REOPENS ACROSS THE GLOBE.

FROM CONSERVATIONISTS ON-THE-GROUND TO SAFARI LODGE OWNERS + STAFF AND TO THE MILLIONS OF TRAVELERS WHO HAVE EXPERIENCED OUR BEAUTIFUL CONTINENT FIRSTHAND